Design Brief:
Language and Tone of Voice: Strive for a contemporary yet polished tone, striking a balance between formal and approachable. Maintain a professional demeanor while embracing a relaxed and engaging style. Align with the company’s UX focus by emphasizing simplicity and functionality. Utilize a monochromatic palette of black and white, incorporating geometric shapes and leveraging whitespace strategically.
Mood Boards: starting off the design process with a visual journey through the inspiration, colours, and textures shaping this brand’s identity.