kingdom impact centre

Design Brief: Visual & Social Identity for Durban Church

Develop a bold, eye-catching visual identity and social identity for a Durban-based church aiming to impact the city with the kingdom of God. The design must resonate with the younger demographic, staying hip and on trend, while reflecting confidence and structure in delivering the Word of God.

Both identities should convey the church’s values cohesively while appealing to the diverse audience of Durban.

Social Identity:
  • Target: Younger demographic (18-35) on social media.
  • Concept: Modern, engaging content reflecting the church’s ethos.
  • Elements: Visually appealing graphics, conversational yet authoritative content.
  • Tone: Approachable, dynamic, inclusive.
Visual Identity:
  • Elements: Unique accent colour for vibrancy, modern typography for readability.
  • Tone: Confidence, strength, purpose.
  • Concept: Bold, strong logo symbolizing the church’s mission.

The designed logo:

variations:

colour palette:

typography:

visual identity

social identity: youtube

social identity: facebook cover

instagram:

profile layout
feed
reels